Medicare Marketing Without the Minefield
If you’re a Medicare agent, you already know this: marketing yourself can feel like walking through a minefield.
You’ve got CMS rules, disclaimers, and enough “don’ts” to fill a law book. Meanwhile, open enrollment is almost here, and your phone isn’t going to ring on its own.
That’s where this new series comes in.
Over the next two weeks, my partner Gina and I are putting together a set of posts just for Medicare agents who want to sell more policies without stepping out of bounds. Each post will cover one strategy you can actually use, written in plain English, and tested against CMS’s compliance guardrails.
Here’s what’s coming:
Educational Content Marketing – blogs, newsletters, videos, and why teaching beats pitching.
Community Events & Seminars – how to run “Medicare 101” workshops that fill seats and build trust.
Social Media Marketing – yes, you can use Facebook without getting flagged (done the right way).
Email Campaigns & Newsletters – keeping prospects warm, educated, and ready to call you back.
Local Partnerships – the hidden power of teaming up with pharmacies, gyms, and senior groups.
Reputation & Trust Signals – how to make yourself the agent people want to call first.
Lead Magnets & Checklists – free tools that get seniors raising their hands for help.
Each one will be laid out step-by-step, no jargon, no fluff—just what works.
👉 If you’re a Medicare agent (or you serve agents), you’ll want to follow along.
We'll also be sharing reminders so you don’t miss a post. Think of it as a quick reference library you can keep coming back to during AEP.
Open enrollment is almost here. Let’s make sure your marketing is working as hard as you are.
