Day 5: Why the Best Medicare Marketing Might Be Around the Corner
Here’s the thing most agents miss: sometimes your best marketing isn’t online.
It’s right down the street.
Think about it. Seniors trust the places they already go—pharmacies, senior centers, fitness classes, even the church basement on bingo night. These places aren’t just part of the community; they are the community.
So what happens when you show up there?
What Works
A flyer at the local pharmacy counter: “Confused about Medicare? Here’s what you need to know about AEP.”
A 15-minute “Medicare 101” talk at a senior fitness class before yoga mats get rolled out.
A simple handout at the community center—no sales pitch, just clear answers about deadlines and choices.
You’re not selling plans. You’re showing up where trust already lives. That makes a difference.
Why It’s Compliant
CMS rules are clear: you can’t promote a specific plan in these settings. But awareness? Education? General information? That’s allowed.
You’re there to make Medicare less scary, not to push paperwork across the table. And here’s the kicker: when someone does want one-on-one help, they’ll ask you privately. You didn’t chase them. They came to you.
Trust is the Key
Cognitive fluency: Handouts written in plain English land better than a fancy brochure.
Specificity: “I’ll be at Maple Street Pharmacy this Thursday, 3–5 PM” feels real. Seniors believe what they can see.
Vulnerability: Don’t be afraid to admit, “I know Medicare can feel like alphabet soup—that’s why I’m here.” Honesty makes you human.
Bottom Line
Local partnerships don’t just give you visibility. They give you credibility. You’re no longer just another voice in the noise—you’re the neighbor who cares enough to show up.
👉 Tomorrow’s topic: Reputation & Trust Signals—how to make yourself the agent people call first.
