Day 6: The Reputation That Sells for You
Let’s be honest—seniors don’t pick their Medicare agent because of a slick brochure or a clever Facebook ad. They pick them because they trust them.
And trust isn’t built in one meeting. It’s built in the little things you do that prove you’re more than just another salesperson.
What Works
Testimonials (the right kind): Not the “this plan saved me $50 a month” stuff—that’s a CMS headache waiting to happen. Instead: “Mary helped me understand my options without all the jargon.”
Online reviews: A handful of Google or Facebook reviews carry more weight than a dozen self-written ads.
Trusted advisor messaging: Simple lines like, “I help my neighbors make sense of Medicare,” are more powerful than any tagline dreamed up in a boardroom.
Local presence: When seniors see you at the library, the pharmacy, or the community center, they know you’re part of their world—not a stranger dropping in.
Why It’s Compliant
CMS draws a line here: testimonials can’t highlight specific savings or carriers.
But they can talk about your service, your patience, your ability to explain things clearly.
And that’s often more persuasive anyway.
Employ these Trust Signals
Cognitive fluency: Clear, everyday language like “I help people understand Medicare” makes you sound smart and trustworthy.
Specificity: A real quote with a name—“John from Parma”—is 10x more believable than a generic “Happy Client.”
Vulnerability: Admit what you’re not. “I don’t have all the answers, but I’ll help you find them.” That kind of honesty builds real connection.
Bottom Line
Your reputation is your best marketing asset. Every testimonial, every review, every friendly introduction in the community—it all works harder than another glossy flyer.
When people trust you, the sale takes care of itself.
