Day 3: Social Media Done Right for Medicare Agents
Let’s cut straight to it: most Medicare agents either ignore social media or get it completely wrong.
Some skip it because they think seniors aren’t online (false). Others throw up generic posts that sound like they came from a compliance manual (boring). And then there are the brave few who try to run ads but end up one CMS letter away from a migraine.
It doesn’t have to be that way.
What Works on Facebook (and Social Media in General)
Short, clear posts that educate.
That’s it. That’s the play.
“Confused about whether you need Part D? Here’s a quick breakdown.”
“Annual Enrollment starts October 15th. Here’s what you need to know now.”
“3 mistakes seniors make with Medicare Advantage (and how to avoid them).”
Notice something? No jargon. No carrier names. Just easy-to-read, helpful posts that your audience can actually understand.
That’s cognitive fluency at work: when it’s simple, people trust it.
Why It’s CMS-Safe
You’re not naming specific carriers.
You’re not showing premium comparisons.
You’re not steering folks into one plan over another.
Educational = safe. Just remember to tack on the CMS disclaimer at the bottom of your posts:
“We do not offer every plan available in your area. Any information we provide is limited to those plans we do offer in your area. Please contact Medicare.gov or 1-800-MEDICARE to get information on all your options.”
Compliance isn’t complicated once you know the rules.
The Pro Move: UGC-Style Ads
Here’s where things get fun.
UGC (user-generated content) looks like it came straight from a regular person’s phone. And that’s exactly why it works. Seniors scroll past slick, corporate-looking ads. But if they see you on their screen, introducing yourself in plain English? That lands.
Example: A 20-second video of you saying— “Hi, I’m Jane. I help people in our community make sense of Medicare. Open Enrollment is here, and if you’re confused by all the mailers and ads, you’re not alone. I’d love to help you understand your choices.”
That’s it. No fluff. No push. Just you being human. Vulnerability builds trust.
Check a sample ad here.
Why This Matters
When seniors see you consistently showing up online with simple, helpful posts (and the occasional friendly video), you stop being “just another agent.”
You become the trusted guide they think of first when they’re ready to make a decision.
Ready to Make It Easier?
Social media works when it’s done right. The challenge is staying compliant while you build your brand. That’s where we come in.
